What the heck is bloggo pro?

I purchased this app when it launched last year. At the time there was absolutely no mention of a subscription. Now Bloggo has pivoted to a subscription model and the app is free. In exchange for my purchase they’re offering me three free years! There’s just one problem, they’e done a terrible job of explaining what Bloggo Pro is or why anyone would pay for the service? They’ll keep my content safe? Sure they will. I host my own WordPress blogs and maintain my own WordPress backups. I have no need for an additional service.

wiki-g about Blogo - Powerful blog editor, v3.0.5